About Ethos + Elm - The Drop Behind the Shop
Welcome to Ethos + Elm: a modern mercantile for the quietly cool.
Our shop resides (virtual, possibly mythical) at the intersection of what you need and what you want. The sweet spot where good design meets real life. We curate tools, gear, and small luxuries that make every day feel a little smarter, smoother, and more your own. Built on the belief that cool doesn’t shout, it simply happens, and we’re here to make that happen faster and better.
Ethos + Elm blends form and function, art and science, wit and wisdom into one trusted shop that shows up for you, at your best.
What We’re Building
Ethos + Elm, is just getting started and this is your first stop on a bigger journey, one where curation meets community and style meets substance.
Behind the shop is something deeper: a field-tested framework for building brands that matter, a roadmap for thoughtful entrepreneurship, and a celebration of doing things your own way, with clarity, humor, and care.
It's run by ShopGirl. When other kids were asking for dolls or trucks, she wanted a cash register. That early obsession with the magic of merch and the charm of Cha-Ching became ShopGirl World, a creative ecosystem built around the idea that anyone can build something that feels like them and helps other people find what they need to be their kind of fabulous.
You’ll hear more about the whole ecosytem soon, but for now, we're starting lean with curated Amazon Affiliate picks so we can launch quickly, test intelligently, and earn your trust before expanding into dropship and digital collections. Our goal: a living marketplace of “trending trustables” where every product feels intentional, elevated, and just a little bit clever.
Our Ethos
Ethos + Elm isn’t about having more...it’s about having better. Better tools, better rituals, better moments that remind you you’re doing much better than most...and you're much better looking too.
We believe the right gear, for home, work, play, and everything in between, can change how you show up in the world. So, we choose each piece with purpose, humor, and a touch of the main-character energy you deserve.
Remember...when your gear works, life works...and the kingdom rejoices!